Analysis of Xiaohongshu’s Marketing Strategies
نویسندگان
چکیده
In the context of continuous development Internet and close cooperation international economy, Xiaohongshu, as a cross-broad e-commerce company, is exploring its best marketing strategies. This article analyses threats drawbacks Xiaohongshu through SWOT then put forward related suggestions. While constantly trying new plans, it should also improve correct shortcuts to respond risk competition in same field promote further extension.
منابع مشابه
A rational analysis of marketing strategies
Rational accounts of decision-making are incompatible with the prevalence and success of ubiquitous marketing strategies. In this paper, we demonstrate, using computational experiments, how an ideal Bayesian observer model of preference learning is compatible with the manipulation of purchasing decisions via a number of well-known marketing techniques. The ability of this model to predict the e...
متن کاملInternet Marketing Strategies
The use of the Internet has increased in recent years remarkably. Companies employ the World Wide Web (WWW) to gather, disseminate and interchange information with actual and potential customers, and then Internet Technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as Porter's competitive strategies. Many research findings confirm an...
متن کاملAnalysis of Marketing Strategies in Dairy Processing Industries in Hamedan Province
As the conditions in the market and in the world of work and commerce gets more complicated, this requires cor-rection, improvement and also updating marketing attitude among manufacturers and marketers. It is an urgent requirement to choose and determine strategies in order to achieve the objectives. Strategy means the comprehensive and main plan in manufacturing unit revealing the way it achi...
متن کاملAn Analysis of the Wealth Effects of Green Marketing Strategies
Event study methodology is used to examine the wealth effects, or stock 1993; Shrum, McCarty, and Lowrey, 1995). As these perceptions have increased, the green movement has received a great price reactions, to corporate announcements of green marketing activities. Two procedures for measuring stock price reactions and two different degree of attention by the public in such areas as the media, t...
متن کاملComparative Analysis of Marketing Strategies for Manufacturers' and Retailers' Brands
Manufacturers and retailers have chosen varied brand portfolio structures for business performance. This study surveys consumer attitudes toward manufacturers’ brands and retailers’ store brands chosen from Taiwan retailing outlets. Research findings indicate that manufacturers’ brands intensify high quality and high price strategies, pursue appropriate promotion activities, and develop brand e...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: BCP business & management
سال: 2022
ISSN: ['2692-6156']
DOI: https://doi.org/10.54691/bcpbm.v20i.1109